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Gen Z is ditching the family SUV for the humble sedan U.S. carmakers gave up on. Now, Ford and GM are reconsidering

Bilin Lin·Fortune·November 2, 2026

Eight of Gen Z’s 10 most commonly driven models are sedans, new data shows. Affordability is a big reason, and Ford and GM, which abandoned the segment, are reconsidering.

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Gen Z is ditching the family SUV for the humble sedan U.S. carmakers gave up on. Now, Ford and GM are reconsidering — TopNewsOn