Sportradar Uses Data and Technology to Help the NBA Enhance the Fan Experience

Antonio Mora, Sportradar Senior Director, Rights and Partnerships, joins Sports Business Radio for a conversation. Mora details Sportradar's long-standing partnership with the NBA. He tells us how Sportradar is helping the NBA enhance the fan experience, share data with NBA broadcast partners to use during game coverage and what personalization looks like in basketball. This is an insightful conversation to learn how data and technology are enhancing how we consume sports. This week's edition of