Cheesecake Factory, tan suits, and the staying power of culture wars

With less than a week until a potentially historic midterm election , the political discourse is being dominated not by war or seismic shifts in technology, but by the Cheesecake Factory . The big picture: Culture wars regularly swarm American political discussions, especially when the jibes are personal. Former President Obama's passing joke over the weekend about Cheesecake Factory decor did just that — by criticizing President Trump 's personal taste and style. "He's got the White House looking like Saddam Hussein opened a Cheesecake Factory," Obama said, poking fun at the president's controversial White House renovations . Zoom in: John Murphy, professor emeritus at the University of Illinois Urbana-Champaign who studies political rhetoric, tells Axios that the first time he heard Obama's comment, he "really did think, 'this is going to go somewhere.'" That's both because of the messenger and the butt of the joke: Obama "can get under Trump's skin like no one else in the world can," he says. Obama knows all too well how seemingly trivial moments can blow up; in 2014, he wore a tan suit instead of a black one to discuss foreign policy, and years later his sartorial choices remain a political talking point. The tan suit has its own Wikipedia page , and still nets pop culture references . State of play: Days after Obama's quip, the news cycle and social media are still serving up the joke, and the White House posted "Lo-fi" beats accompanied by a cartoon image of Trump in front of a Cheesecake Factory. Conservative critics used the jab to paint Obama as elitist. Treasury Secretary Scott Bessent , a multimillionaire, criticized Obama outside a Cheesecake Factory, saying he "had a great meal, and I would tell the Martha's Vineyard set to give it a try." Murphy notes that framing comes from a classic red v. blue playbook to paint Democrats as "elitist." "It's a conscious strategy, I think, on the part of conservative media to gin up culture-war arguments," he says. Th