The brutal 2026 attack ads even rivals had to respect

Top party strategists may hate seeing one of their candidates gutted by a brutal ad. But they can still admire the hit. Why it matters: A record $11.6 billion has plastered political ads across screens of every size in the country during the 2026 midterms . Only a handful of those earned the grudging respect of operatives on both sides. 📺 Zoom in: Multiple Republican strategists singled out the "brutal" series of ads attacking Sen. Roger Marshall (R-Kans.) over lawsuits against patients with overdue medical bills — some of whom were later arrested . Against the advice of his own team, Marshall released a self-directed ad answering the attacks. In Nebraska , an ad highlighting a past vote by former Gov. Pete Ricketts to pardon a man convicted of rape was singled out by both parties as one of the cycle's most damaging. Ricketts is expected to win re-election to the Senate. In Maine, an upbeat jingle hit Democratic nominee Troy Jackson for having children with his second cousin. "If he'll f**k his own family, he'll f**k yours too," the radio ad said (among other things). Sen. Susan Collins (R-Maine) called for the ad to be taken down. And in Florida , Rep. María Salazar (R-Fla.) turned on her own party leader, criticizing President Trump over ICE's aggressive enforcement tactics, saying some immigration policies had "gone too far." The intrigue : Even hardened operatives are dealing with a new frontier: AI-generated attack ads that can make up scenarios and put words in an opponent's mouth. In Michigan , a Republican-aligned super PAC used AI-generated imagery to depict Democratic candidate Abdul El-Sayed in a fabricated family photo and playing a game with cards referencing "Death to America" and 9/11. In Texas, GOP Senate nominee Ken Paxton's team used AI to depict Democratic candidate James Talarico defacing a Bible with a crayon and saying: "In the beginning God was non-binary, and he wasn't a Christian. And God said, 'let there be six genders,' and there were." ?