New Episode of TSA: Maximizing the Value of a Championship

In the latest episode, four JohnWallStreet Advisory Advisors discuss how rights owners, including the Milwaukee Brewers and Golden State Valkyries, can go about maximizing the value of a championship. Key takeaways from the 50-minute conversation: play the long game, convert championship success into enduring fandom, teams have 90 days to turn increased attention into lasting relationships, and championships do not fundamentally increase sponsorship value.