Imax CEO Rich Gelfond Wades Into ‘Cliff Booth’ Debate — “Frankly, I Don’t Understand”

Imax chief executive Rich Gelfond said he doesn’t get why some circuits won’t show The Further Mis-Adventures Of Cliff Booth when the Netflix films starts a two-week Imax run Thanksgiving weekend. “Frankly, I don’t understand why anybody wouldn’t play it,” he said on a call after terrific quarterly earnings. That Imax frame was originally claimed […]