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Holiday Shopping Scams: How AI is Changing the Game

NBC News·November 6, 2026

It’s the time of year when fraudsters get ready to take advantage of consumers, and according to a report from Norton, 88% of those who have fallen victim to a holiday shopping scam lost about $400. NBC’s Brian Cheung joins TODAY with the tactics being used this year, how AI is coming into play and tips to avoid scams including setting a secret code word and more.

Read the full story at NBC News →