Technology
Despite the teething issues, Dyson’s Camerajet toothbrush packs in a lot of clever tech – but is it worth £420?
Alan Martin·The Guardian·October 29, 2026

Dyson’s first electric toothbrush watches you brush and flosses for you, but there are far cheaper ways to get an effective clean • The best electric toothbrushes for every budget When Dyson announced it was entering the toothbrush market , the world responded almost as one: “Four hundred and twenty pounds? For a toothbrush!?” No, it wasn’t a stray decimal point – or if it was, Dyson is doubling down and leaning into the mistake. Unlike high-end brushes from Oral-B or Philips Sonicare, where the “recommended” in “recommended retail price” is doing a heroic amount of heavy lifting given the frequent discounts, the Dyson CameraJet will actually set you back £419.99. Continue reading...
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