Nudges—the subtle interventions that encourage people to make beneficial decisions without forcing them into these choices—are a popular marketing tool widely used for a variety of social causes and business purposes. But their effectiveness depends on finding the right combination of context and content, says Siddharth Bhattacharya, an assistant professor of information systems and operations management at the Costello College of Business.
Results for “1-0 win”
What sorts of nudges win wallet share in the attention economy?
Phys.org · Nov 5
China lays out plans to land astronauts on the moon 'before 2030.' Can NASA still win this race?
China has laid out its roadmap for landing astronauts on the moon "before 2030," a milestone that NASA hopes to achieve in 2028.
Space.com · Nov 5
Wishing upon even star political candidates can be dangerous
Wishing really hard for something won't necessarily make it come true, but a new study from a UConn researcher indicates up to 90% of voters expect their side to win an election, a percentage that's significantly increased over the last 15 years.
Phys.org · Nov 2


