When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend to put things right.
Scroll through Instagram long enough and you'll meet an influencer who isn't real. AI influencers—computer-generated personalities like Lil Miquela, who has millions of followers and has posted for Prada, Samsung and Dior—look and act like human creators, but they're entirely synthetic. Brands like them because they never go off-script, never age and never cause a scandal. Yet they share one stubborn weakness: people tend not to trust them.
You Can See Everything, a documentary about the disgraced health tech company founder Elizabeth Holmes, has enjoyed a record-breaking opening in the US. It is a testament to how fascinated we remain by the convicted fraudster, but what is behind the enduring appeal? US technology editor Blake Montgomery tells Madeleine Finlay why Holmes continues to fascinate us, and reflects on whether the Theranos scandal has had a permanent impact on Silicon Valley Clip: You Can See Everything, A24 ‘You can’t make this stuff up’: why we remain fascinated by Elizabeth Holmes Continue reading...
